Market leaders (re)shape the standards that others follow. I nurture the point of views they use to do it.

My work is shaped by two decades of building side-by-side, across industries and scales — from laying the foundations for local businesses to shaping the point of view for a unicorn-valued startup, designing signature collections for celebrity brands, shaping the brand-defining concepts for legacy houses like Tiffany & Co. and Mitsubishi, and building award-winning work across nonprofits, storytelling, and design. I've seen what it takes to go from nothing to something — and back to nothing again — over and over. I value conversations over marketing, nurturing point of views over being right, and delivering solutions that support your true nature over the coolest idea of the moment.